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Vietnam

Vietnam is one of Southeast Asia’s fastest-growing economies, with a population of around 98 million and an export manufacturing sector that has become a primary beneficiary of global supply-chain diversification away from China. Electronics — led by Samsung and a growing cluster of component suppliers — now dominate merchandise exports, while a young, urbanising population fuels consumer demand for financial products, retail, and travel. Ho Chi Minh City and Hanoi anchor the business landscape, and beach destinations including Da Nang, Hoi An, and Phu Quoc are drawing increasing volumes of regional and long-haul visitors.

Key facts
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  • Capital: Hanoi (commercial centre: Ho Chi Minh City)
  • Population: ~98 million
  • Currency: Vietnamese dong (VND)
  • Primary exports: Electronics and components, garments, footwear, machinery, seafood
  • Key industries: Electronics manufacturing, export logistics, banking reform, aviation, beach tourism
  • Major tourism draws: Hoi An, Ha Long Bay, Da Nang, Phu Quoc, Ho Chi Minh City

Coverage priorities
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  • Electronics, industrial parks, and supply-chain relocation.
  • Banking reform, equities, and startup finance.
  • Beach, city, and cultural travel trends.
  • Football, endurance events, and sports tourism.

2026

What’s driving Vietnam export recovery in electronics and industrial inputs?

·1295 words·7 mins
Vietnam’s electronics and industrial-input exports are recovering strongly, supported by FDI scale, better order flow, and ecosystem depth. But this is not yet a full value-capture recovery. Input imports are rising almost as quickly as exports, shipping costs have surged again, and origin-traceability pressure is increasing under US tariff scrutiny. The decisive question for H2 2026 is no longer whether exports rebound — it is whether Vietnam can protect margins and deepen local supplier capability before the next global shock.

Who Is Winning Thailand Tourism Yield in 2026: Premium Operators vs Volume Players?

·1378 words·7 mins
Thailand is betting that fewer, higher-spending tourists can deliver more total revenue than the mass-market model. The luxury segment is genuinely winning on rate — Anantara properties posted a 23% RevPAR gain in Q1, and Phuket’s northern premium belt is operating at ADRs 43% above recent norms. But the volume side is deteriorating faster than the premium side is growing, and MICE — the sector supposed to anchor the high-yield strategy — is being hit by geopolitical disruption. The real winners in 2026 are operators who built structural advantages before TAT changed its messaging.