I report on the commercial engine behind Southeast Asian sport — from sponsorship deals and league structures to stadium financing and event economics. My goal is to explain how money, strategy, and audience behaviour shape the region’s sporting landscape.
Outside work, I’m usually analysing match data, visiting community pitches, or tracking how global sports trends land in ASEAN markets.
Focus and beats #
- Primary pillars: Sport Business, Sponsorships, Events, League Economics
- Regional scope: ASEAN-wide sport business coverage
- Special focus: Sponsorship valuation, event ROI, stadium financing, athlete commercial deals
- Escalation: Sensitive political or regulatory issues escalated to senior editors.
Background and credentials #
- Background: Former sports marketing analyst and consultant; experience advising leagues and event organisers across Asia.
- Credential: BA in Economics; certificate in sports analytics and sponsorship valuation.
- Expertise & experience: Sponsorship modelling, league economics, event operations, stadium financing, athlete commercial strategy.
How I work #
- Pitch cadence: Sport business pitches by Wednesday 12:00 SGT; event updates via Slack.
- Preferred formats: Sponsorship explainers, league economics features, event business breakdowns, athlete commercial profiles.
- Editorial priorities: Commercial clarity, data accuracy, and regional context.
Main sources I read and why #
- Nielsen Sports (nielsensports.com) — Sponsorship valuation and audience metrics.
- SportBusiness (sportbusiness.com) — Global commercial sports intelligence.
- FIFA / AFC / regional federations — Policy and event announcements.
- Local league reports — Attendance, revenue, and sponsorship data.
- Bloomberg Markets Asia — Corporate and investor context for sport.